Hello! I am Adrienne Dupree and welcome to the Online Newbie. Our mission is to teach people in corporate America who want to get out of the rat race how to start an online internet marketing business that can potentially replace their income, allow them to control their own destiny and stop trading hours for dollars.
Many people were told that the way to be successful was to go to college; get a good job and life would be good. In the beginning you are very excited. You have a career and are on your way up the corporate ladder. You work hard, make more money and more than likely, spend more money. You get into this pattern where your lifestyle keeps up with your paycheck. You wonder how you ever made it on so little money when you started your career. You may work a lot of hours and even turn into a “workaholic”. Your job starts to take over your life and you sacrifice many things that are important to you for the job.
At some point, you may decide that this is not worth it anymore. You may have developed health problems because of the stress, you may have put a strain on important relationships, you feel unappreciated or you figure out that working hard does not always equate with getting ahead. Your job is no longer your passion and you want out. You may want to just quit on the spot, but you can’t. You feel trapped which is an awful feeling. You have bills and a mortgage to pay so you can’t just quit your job to follow your passion. You have dreams, but you don’t think it is possible to ever get out of the rat race. Continue reading Welcome to the Online Newbie
Picture this scenario. You have just created your own information product. Now you need to generate traffic to your sales page so people can buy your product. Now here comes the dilemma. How are you going to drive traffic to your sales page? There are many ways to drive traffic and creating a sidebar widget is just one of them.
The purpose of this article is to explain a way that you can generate traffic to your sales page of your new product or affiliate product. I really want you to understand that you can create your own sidebar widget as a source of traffic to your sales page.
How To Create A Sidebar Widget is an easy way to promote your product or affiliate product. You can create a clickable image that is installed as a widget in your sidebar of your website. When you click the image, it will take you to the product sales page.
There are many myths associated with creating a sidebar widget. You may think that it is very difficult to create an image for your sidebar or that you need to be a Professional Web Designer to create an image for your sidebar. This is not the case. Also, creating an image for your sidebar will not take a lot of time. Lastly, the tools you need to use to create your image for your sidebar are not expensive.
The How To Create A Sidebar Widget training will show you step by step how to create a widget to promote your product or your affiliate product. It will show you how to remove the background from an image, how to create a clickable image and how to install the clickable image in your sidebar as a widget. You will actually be provided with all the steps needed to create the widget. You can use the main video or the eBook as a reference when you actually create your widget.
There are many benefits that you will gain from this training. You get the following:
Step By Step Instructions – You can watch videos where step by step instructions are provided
Can Advertise Products Immediately – You can start marketing products immediately without waiting for someone else to set up your sidebar widget
Free Tools – You can create your own image for your sidebar widget with free tools
Don’t have to be a Tech or Graphics Guru – You don’t have to be a “techie”
Professional Looking SIdebar Widget – People will see your sidebar widget and think that is was created by a Professional Web Designer
How To Create A Sidebar Widget includes 5 videos and audios:
Remove Background From Image
Creating Images in Pixlr
Installing Image in Sidebar Widget
Question & Answer Teleseminar
There are also 2 bonuses included with this product:
Friday, I launched my third product, How To Create A Sidebar Widget. This was my second product that I created by myself and the third product that I have been involved with. I thought I was much more prepared than the first product launch, but I still ran into problems. At first I was going to just keep this to myself. For one thing I am a pretty private person and it was embarrassing. I was urged by a couple of people to share my story since I briefly mentioned it in an email to my list. In my attempt to get out of my comfort zone this year and be more transparent, I will share it. This is not meant to be a whining session, but, hopefully, someone will learn something from my sharing.
First, I always seem to find other things to do than work on product creation. I know this is silly because this is the thing that will generate income. Maybe it is fear of failure or fear of rejection. Whatever it is, I need to get over this quick. I had the outline of what I was going to do and my Tech Person laid out all of the pages of the membership site. It was the 11th hour when everything finally was completed.
Product Launch Lesson #1 – Do A Test Recording
I waited to record the longest video to last. I recorded the entire video in Camtasia and when I went to edit it, there was no sound. Now I am a little panicked. Has something happened to my computer? It has been making this weird noise lately and I think it has something to do with the speakers. Before I completely panic, I reboot my machine, try a little test and everything is fine. I proceed to record the entire video over again. The lesson here is to try a test before you start recording the real video.
Product Launch Lesson #2 – Make Sure You Are Not Logged In When Testing Your Sales Process
My product is being sold through JVZoo and hosted in a WishList membership site. This set up is a little tricky, because JVZoo doesn’t have an option to use WishList. You have to select ClickBank. I was certain everything was set up correctly including the integration with Aweber. JVZoo has a feature where you can test the entire buying process for 1 cent. I did that the night before and it worked. I bought the product from JVZoo and once my payment was processed, I was taken to WishList to create my login. Well, it didn’t work like that when others tried to buy the product. They were never taken to a page where they could actually create a login for WishList. I then discovered that the reason it may have worked for me was because I was logged in as an Admin. Lesson #2 is to make sure you are logged out of all of the systems when you are testing the sales process.
Product Launch Lesson #3 – Set Up Your Aweber Integration in WishList not JVZoo
I set up my product so that when someone buys the product through JVZoo, they are automatically added to an Aweber list. The problem is not everyone is coming through JVZoo so they are not being added to the Aweber list. If you give the product away as a bonus, then those people do not come through JVZoo because they are not buying the product. You can either manually add them to the membership site or send them a link to add themselves to the membership site. You should set up the Aweber integration in WishList notAweber. Regardless of whether they are buying the product or getting a complimentary copy, they must create a login in WishList.
As you can see, I did run into a few glitches, but as I execute more product launches, the process will be much smoother. All I can do is learn from my mistakes, fix my mistakes and move on. I hope that this post will help you avoid some of these pitfalls during your next product launch.
Today was the home opener for the University of Maryland Women’s Basketball Team. I am a huge fan of Women’s basketball. I have season tickets to the Washington Mystics which is a WNBA team and I also have season tickets to the University of Maryland (UMD) Women’s Basketball team. The WNBA season starts in late May and ends in September. The college season starts in late October and ends in early April. I am so glad that the gap is over and I can start going to games again. As I attended these games, I realized that online marketers can learn a lot from women’s basketball.
UMD had two home exhibition games against two schools that didn’t have a chance against them. The score was very lopsided. Today, they played Loyola who is in a less competitive conference than the ACC. I used to get very annoyed about these games in the beginning of the season. I wondered why they would play schools who I thought were no competition. Then, I thought about it. You have new freshman coming onto the team and the players have been away for the summer. These games give you a chance to give everyone playing time and experiment with the line-ups. It gives them a chance to have a few successes in the beginning to build the team’s confidence.
This can also be done in the online marketing world. A lot of time, online marketers want to start out big. We want to develop a huge overly complicated product as our first product. The problem is if this product doesn’t work out, it can shatter your confidence. You start to think that “this online marketing” is not for you and maybe you can’t become a successful online marketer. But in reality, maybe you should have started small so you could have seen a small victory.
If you are just starting out, create a small product. Your first product out of the gate doesn’t have to be a $997 product. Start with a $7 product. Your $7 product could be a report, a video, an audio or a combination of these. It is great to deliver your product in a membership site, but you could also create a download page to keep it simple. Even if your product is $7, make sure you over deliver with content. Leave people thinking that they got more than their money’s worth.
As someone who can over complicate things, I had to really take this to heart. Keep it simple so you can get something out of the door. Your first product is not going to be your last and they will get better as you get more experience getting it out of the door. I would love to hear your opinion on this topic. Please leave a comment.
A lot of people think that a telecommuter is similar to being an online marketing entrepreneur. As someone who is on both sides of the fence, I can assure you that that couldn’t be further from the truth. First let me give a definition of a telecommuting job vs. an online marketing entrepreneur. If you have a job where you telecommute, you are still an employee of a company or an independent contractor or a subcontractor. The only difference between this and a regular job is that you work from home as opposed to working onsite at a company. As an online marketer, you are in control and you do not have a boss or supervisor.
As a telecommuter, you are required to be online continuously during your work day. There is usually some type of Instant Messaging (IM) service used that is one of the primary means of communication. It is much easier to ask a quick question using IM then sending emails back and forth. As an online marketing entrepreneur, you are not required to be online continuously. You get online when you need to accomplish tasks that require you to be online and then you are free to log off. It is your choice whether you enable IM or a chat service such as Skype.
As a telecommuter, you are not in charge of your time. Even though you work from home, you are not in control of your time. Most companies have core hours that you must work. In my case, I have multiple meetings every day that I must attend. I can’t just log off in the middle of the day to do what I want to do unless I take vacation. As an online marketer, you are in control of your own time. No one tells you when you need to work or for how long. You set your own hours.
Control of Income
As a telecommuting employee, you are not in control of your salary. As an employee, your company determines what your salary will be. Even if you are an independent contractor, you must negotiate your salary with the company that is hiring you. As an online marketer, you are in control of how much you make. You determine what affiliate products to promote, products you will create, the price of the products you create, the services you will provide and how much you will charge for those services.
As you can see, there are many differences between a telecommuting employee and an online marketer. A lot of people misunderstand what it means to telecommute. People think that just because you are home, you are available for telephone calls and long lunches. The good thing about telecommuting is that you have no commute, you spend less on gas, less on dry-cleaning and less on lunch. The downside is that because everyone is remote, there are many more meetings. Online marketers have all of the positive things associated with telecommuting without the negative ones.
Did you know that Pinterest now has “promoted pins?” These will be similar to promoted posts in Facebook and promoted tweets in Twitter. Businesses will be able to pay to show certain pins at the top of search results and category feeds. The promoted pins will look just like regular pins except they will have the “promoted” label. You can learn more about why the pin is appearing by clicking a small grey icon to learn more about the pin and why the pin is showing.
It has been stated that there will be no flashy banners or pop-up ads and they will be relevant. For example, if you searching for scuba diving then you could see a Promoted Pin for a scuba suit. You will also know if someone paid for what you see or why you see it.
This is good news for retailers because they can use the pins to drive traffic back to their online retail sites. Edison Research stated that 27% of Pinterest users have purchased based on a pin they have seen. As on online marketer, you need to determine what images that are related to your content can be promoted on Pinterest. When you open a Pinterest business account, you have access to Pinterest Analytics. You can find out which pins get the most repins, who pins them, and what else people pin alongside them. You can use this information to tailor your website and Pinterest boards.
At this point, Pinterest promoted ads are still in the “test” phase. They are running ads from businesses that were chosen; however, they are not charging at this point. You need to create a Pinterest business account now so that you will be ready when advertisement is opened. Leave a comment if you think this is a good idea or if you have seen any promoted pins on Pinterest.
If you are new to online marketing, you may think that attending live events will not be beneficial to you. I never thought like that because I have attended live events for other endeavors. I do believe that there are events that are more beneficial than others but you won’t know that until you try them. There are many benefits of attending live events: networking/building relationships, joint ventures, learning/education, validation and rejuvenation.
As someone who is naturally an introvert and shy, this was the hardest part of attending live events. I used to go back to my room after the sessions were over and order room service. I made a concerted effort to get out of my comfort zone. I now will strike up a conversation with someone I don’t know and attend the social events outside of the event. I recently attended Connie Ragen Greens’sWeekend Marketer Live event and we went to dinner several nights as a group. It was a lot of fun and I really had an opportunity to get to know several people in the group. The picture to the left is one of those outings.
When you attend live events, you should be talking with people to determine how you can help them. This can lead to a joint venture in a lot of cases. You should not see people in your niche as competition. Everyone brings something unique to the table. You can create a product that is more successful if you combine your skills together.
One of the things I like the most about live events is the education that I receive. I love attending the different sessions and learning new things. I usually take copious notes. I also create a list of “things to do” as I am attending the sessions. This list will be prioritized later.
Sometimes when you are working online, you feel like any problem you have is something that only you are experiencing. The reality is you are probably not the only one having that issue. When you attend live events you discover that your peers are wrestling with some of the same common issues that you are dealing with.
Sometimes you get stuck in a rut or you lose sight of the big picture. Attending a live event can really rejuvenate you. You get excited about what you are trying to achieve and go home with renewed energy. When I attend live events, I usually stay 1 day later. I review my notes and determine which action steps I will be implementing right away. It is all about taking a step back and getting refocused on your big-picture goals and objectives.
As you can see live events are something you really need to participate in even if you are starting out. If you are unsure of which events will be beneficial for you, ask your mentor or coach for suggestions. I now attend approximately 7 to 8 live events a year.
One of the most powerful things to create in your online marketing business is a short report. According to eHow.com, “a short report informs the reader about a specific subject to help her make a decision. Usually no longer than 10 pages, a short report consists of facts and sometimes an analysis of the facts, as well as recommendations. The information is arranged in a memo format with both first- and second-level headings. Readers of these reports expect the information to be written clearly, concisely and completely.”
There are three ways that you can monetize your short report
Give it away as a free report
Sell it on your website
Sell it on Amazon
Even though you will give your short report away for free, you can still monetize it. I would recommend that you include affiliate links or links to your own product in your free report. When people click on your affiliate links and buy your recommended products and services, you will receive an affiliate commission. If they buy you products, then you are compensated as well. There are many ways to deliver a free report. It can be the giveaway for your opt-in box or you can create a separate opt-in page for the report. You can also offer them from your website. List Building for Internet Marketing Newbies is an example of a free report that I have developed.
One of the success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!
Sell It On Your Own Website
Not only can you give away your short report for free, but you can actually sell it on your own website. You need to make your report more than 10 pages if you are going to sell it. Make sure that it is filled with valuable and useful content. This is an easy way to get started selling a product without having a shopping cart. You can create a short sales page with a PayPal button or even include a widget on your website that goes to PayPal.
Sell it on Amazon
If your short report is really good then you can sell it on Amazon as a Kindle report. You need to have a great eye catching cover. I would also suggest that you have a table of contents so it is easy to navigate through your report. Your 10 page free report needs to be expanded. It is better to over deliver than to under deliver. You want your consumers to be raving about your content and leave outstanding reviews.
If you would like more information about how to create short reports and monetize them, then you should consider Kelly McCausey’s Rapid Report Club. Rapid Report Club is a 3 month program where you will create a launch three small reports:
Are you using Twitter on a consistent basis? If you are not using it, then why not? A lot of people think that Twitter is a waste of time. That could not be further from the truth. Twitter is being used by mainstream media now, so you need to pay attention.
In December 2012, Nielsen announced that it was teaming up with Twitter to create the Nielsen Twitter TV Rating.
This became active for the Fall TV season.
I read an article, Twitter chatter joins Nielsen TV rating data, where it was stated that people don’t just watch TV anymore, they talk about it on Twitter. I don’t watch that much television anymore, but I do watch Scandal. Twitter and Facebook are filled with tweets and posts while the show is airing. I won’t even log into my Facebook account if I have not watched the latest episode of Scandal. The finale of Breaking Bad generated 1.24 million tweets. The conversation peaked at 22, 373 tweets per minute.
You may be thinking that this still is not relevant for your business. If the mainstream media is using Twitter, then you need to jump on the bandwagon. Search for tweets that are relevant to your niche using hashtag searching. For example, you can search for online marketing related tweets by typing “#onlinemarketing” in the search box. You can also search for online marketing related videos by typing the following in the search box, “#onlinemarketing filter:videos”. You want to find the heavy hitters in your market and follow them. Retweet and comment on relevant content. You can use Twitter Advanced Search to search for words, people or places.
After you have started implementing some of these tactics, you will want to measure the effects of your Twitter Activity. Twitter Analytics Tools discusses 5 free twitter analytics tools that you can use to measure your activity.
As you can see, Twitter needs to be a part of your social media arsenal. The good thing is that there are tools that make it easier to find relevant people to follow as well as analyze your activity.
There are many tools that are used in your online marketing business. There are paid tools, but there are also free tools that you can use. This podcast will discuss 8 tools that are used for the following:
Social Sharing – Just Retweet is a free social sharing platform dedicated to helping you get more retweets, Google Plus shares and Facebook likes.
Twitter Analytics – Twitter Counteris a free Twitter analytics tool. Once a week you’ll receive a report and on the report it will show you the number of followers, number gained for the week and your prediction for how many followers you’ll have for the next week. It will also give you a profile check.
Social Curation – Rebel Mouse is a social curation site, which pulls in all of your social content from Twitter, Instagram, Tumblr, Facebook and Pinterest and arranges it on one site.
Hand Drawn Videos – Video Scribeis software thatallows you to create the videos where someone is drawing the video as it plays.
WordPress Headers – XHeader is software that allows you to create your own headers either from scratch or from templates.
ClickBank Product Selection – CB Engine is a search engine for ClickBank and it also includes analytics from ClickBank. You can search by category and also see the historical ranking for the products. It will also show you the product’s gravity as well as the average earnings per sale.
Internet Legal Documents – AutoWebLaw includes all of the legal forms that are required for you website. It includes over 70 Internet legal documents. Once you determine the legal form you need, you put in your company name and it will generate the legal form for you that you can copy and paste onto a WordPress page on your website.
Link Shortening – Pretty Link is a WordPress plugin that enables you to shrink, cloak, track and organize all your links on your domain and server.
I am in the Washington, DC area so there are lots of people affected by the furlough and the government shutdown. With this being the nation’s capital, there are lot government workers in this area as well as government contractors. In fact, I am a government contractor but have blessed to not be affected by the furlough, at least not yet. On the news, they interviewed couples where both spouses are furloughed. As I live through this fiasco, it makes me even more determined to get my Plan B in place ASAP.
Someone posted the following quote from Jim Rohn on Facebook:
“Your paycheck is not your employer’s responsibility, it’s your responsibility. Your employer has no control over your value, but you do.” — Jim Rohn
Now when I first saw this, I thought that this may be a little unfair. What do you mean your paycheck is not your employer’s responsibility? You work hard every day. Why shouldn’t they be responsible for your pay? You earned it. Then I pondered on it a little bit more. A lot of times we get very complacent with our jobs and career. We expect raises and promotions. We start to define ourselves by our job and equate our self-worth with our position in the corporate America world. A lot of people may not want to admit this, but I know I did this as well.
I think what Jim Rohn is trying to tell us is that we have to take our life in our own hands and control our own destiny. There are a lot of ways to do this and I have decided to do this by starting my own online marketing and information product business. Just think if you had already started creating your business before you were furloughed. That would definitely reduce some of the worry and stress.
If you are at home now because of the furlough, take some time to determine how you can earn a living without being dependent on an employer. What is your passion? What would you do even if you did not get paid? Start putting things in place. Don’t just sit in front of the television. Do something productive. Do something that will start you on your road to independence today.